Key Elements of a Winning SEO Strategy for Online Gaming in 2024

To succeed in online gambling, one needs to try really, really hard. Why? At least for these two reasons.

The first reason is that there are already about 10,000-15,000 online casinos in the world. The difficulty is added by the fact that this is an online casino, meaning it doesn’t matter where the company itself is located or where the end client is. The client can access any casino equally well.

The tool we will discuss below, iGaming SEO, is one of the most effective ways to overcome this obstacle.

Secondly, the barrier to entry in this niche is relatively low. You can get the cheapest and most accessible license (for example, Curacao). Don’t want a permit? You can go without it: thousands of gambling clubs operate illegally without one. You’ll also need to apply SEO gambling strategies to compete with them.

How to do this effectively? Let’s find out.

Difference between iGaming SEO and Traditional SEO

Traditional SEO in “regular” market niches is more stable. You can set up a promotion campaign and leave it untouched for six months; everything might continue to work well without your involvement.

In iGaming SEO, everything is different. There is so-called volatility of keywords. New slots appear daily; new providers appear every six months; and new legislative norms are adopted every year. All this affects what representatives of your target audience are looking for.

Also, when working with SEO for gambling sites, it’s essential to take into account many additional factors: seasonality (few people play during New Year holidays or vacations), intense competition for the exact keywords (SEO specialists in this niche are often not very original), regional features, and much more.

Legal Issues and GEO-Specific Limitations

Ah, we are approaching one of the most unpleasant aspects of iGaming SEO and the gambling industry. Legislators in many countries don’t treat this market segment with respect.

Therefore, the search frequency may be significantly lower in certain regions than others. Users may use veiled requests to find places to play online casinos more easily.

It’s important to pay close attention to geo requirements in iGaming. Before launching a marketing campaign, you must thoroughly study legislative intricacies to prepare for what lies ahead.

Large Budgets for Optimization

iGaming SEO is not just about adding a few well-chosen keywords to your site’s pages. It’s a multi-level approach that requires time and significant financial investment.

One of the main expenses is purchasing a high-quality domain. But take this point seriously. This is a one-time purchase, a long-term investment in promoting your business.

Here are some more things to pay attention to.

• iGaming backlinks. One of the critical factors that enhance brand recognition in a specific region. These are links to your online casino placed on other sites. This could be other casinos, specialised gambling review sites, and popular communities. The more popular the site, the more expensive it will be to link there. But this method is highly effective. Proven in practice.
• Comprehensive content strategies. When developing a SEO budget, many people underestimate the cost of good content. Please don’t think that one blog post a month on your site, written by you, will do anything good. You need a whole complex: blog posts, posts on social networks, paid publications on third-party sites, and paid publications from influencers. All this also costs money.
• PBN. It is an option for those who are ready to spend a lot of not only money but also time. PBN is a Private Blog Network. You create a number of websites and place a link to the main website on them. In this case, you do not need to communicate with the owners of other portals. The sites are yours – do what you want.

Nobody said that promoting a modern online casino was cheap. This is a business rule: In order to make a good profit, you need to invest money first.

iGaming Link-Building Specifics

Let’s take show business as an example. Which singer will seem more significant to you: the one you’ve heard about a few times or the one mentioned in almost every five news on specialised platforms? The answer is obvious. Your brand should become that second singer.

iGaming linkbuilding has one important challenge. Many popular portals are reluctant to publish posts and links related to gambling. Remember the point about the laws. So, you’ll need to abandon specific platforms or… simply flood them with money. The profit must outweigh the reputational risks and potential legal issues. If you’re willing to pay, almost all doors will open.

But you don’t necessarily have to focus on large, general-purpose websites and major platforms. For example, you can order guest posts on sites and social media pages targeting the gambling niche. This is the easiest way.

However, there’s a disadvantage: due to their accessibility, these portals will likely advertise more than just you, so your links and posts may get lost among a large list of others.

Another option is to find a blog that has never focused on promoting online casino services. If it’s a relatively popular platform, and your link is the first one there, it will attract attention.

The conclusion is the same: link building should be at the top of your SEO hierarchy. This tool works.

Tips for Improving SEO in iGaming

Let’s review a list of tools that will improve your iGaming SEO, point by point.

• Search for relevant keywords. It’s best to focus on keywords related to your target market, such as a specific country or region.
• Create unique content. Avoid the “we present to you a new slot, blah-blah-blah” type of content. There’s already a lot of that online. Create tutorials on using bonuses, shoot gameplay videos on specific slots, and share the stories of providers and slot machines. There are plenty of options!
• Focus on technical SEO. Create an adaptive mobile version of your website, optimise page load speed, and write proper tags. It’s best to hire a professional for this. Seriously, these expenses will more than pay off.
• Use internal linking. Link one page of your site to another. This acts as a guide for search engine bots.
• Develop pages for specific target queries. For example, create a landing page for the keyword “no deposit bonuses 2024.”
• Regularly analyse the success of your SEO tools. Here’s a starter kit of tools: Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, Ubersuggest, Google Search Console, SpyFu, Majestic, and Serpstat.

The key is never to stop evolving, follow trends, and create new trends if you believe in their success.

Conclusion

If you plan to promote your gambling business without SEO, forget this idea. It will not work. Welcome to the online world! Whoever uses digital optimisation tools best is on top.

Be patient, prepare good start-up capital, find good specialists, and you will succeed.