AI tools have slowly taken over the market, and it did not just begin one way with the ChatGPT phenomenon. Way before that, online grammar and structure correction tools were available that helped users get rid of proofreading errors and more. Therefore, AI has been like the dragon that has been trained over the years for it to look like the marvel it is today. 

 

As of now, AI is not just capable of producing generative texts on demand but can edit pictures, generate videos based on text or photo–commands, draft SEO-friendly material, and so much more. Not only that, AI has been instrumental in market research and in identifying untapped markets for companies, who have then developed AI for content creation and viewer engagement. Let us now take a look at five AI tools that have taken the content market by storm based on their versatility.

 

5 AI tools to look out for

Amid a flurry of AI tools vying for attention, it takes time to pick out the best. Here is a non-exhaustive but useful list of AI tools that have the potential to make a world of difference to your content.

  • Jasper.ai

If you are not confident about the delivery of your blogs or are unsure about the reception of the latest product from your business venture, this AI tool is for you. With over 50 templates to choose from, Jasper allows you to sit back and relax while it creates the best content for you, acting as a writer cum copywriter! The briefing part is quite easy with this AI tool, and you can choose and modulate the tone of the content to suit your requirements. The tool is available for both individuals and enterprises, so you can use it even if you are just starting out and have little clue on how to get started.

  • Canva

Canva is the principal AI tool that realised early on the impact of the visual medium on the viewers. Therefore, its visually stunning templates and writing tools help you create eye-grabbing content that is bound to yield results. The design feature of this AI tool is definitely its  USP – with the help of which you can generate graphical representational data to bring a more professional look to your content. Canva keeps on assimilating the latest trends across social platforms and suggests ways to blend in with the mental ethos of your viewership. In other words, it is difficult to think of digital marketing in 2025 without mentioning Canva.

  • Murf

Murf is one of those AI tools that you are bound to admire if you are well-acquainted with the kind of content that has a field day on social media. This AI tool generates human-sounding voice content, so when you couple it up with an engaging video, your content is sure to gather views and likes. To make the deal sweeter, it can also include musical tracks to your content to make it more engaging. Although Murf currently has little scope for customisation, its varied range of after-effects render a cool look and feel to your content.

  • Adobe Sensei

Adobe is well known for its sophisticated text-editing tools. With this AI, Adobe has broken into the marketing domain, helping you create engaging video content to captivate your viewers. Apart from AI-generated suggestions for your content, Adobe Sensei helps you create immersive video content, and also crop and edit it for best results. This tool will complement your creativity with its technical finesse and help you save time and energy realising the idea that you have brainstormed.

  • Hubspot

Hubspot is your go-to option if you are looking for a marketing tool that will do everything for you – from creating cold emails to CTAs. Also, this AI tool can craft a social media post that will be popular with viewers and effective for your brand. In other words, Hubspot will do everything within its means to make your content look professional. Integrating Hubspot with a CRM system would mean timely reminders to your customers about an imminent sale or even sending out feedback forms after a recent purchase!

 

Conclusion

This list of AI tools for marketing is one of the best choices that you could make while generating content. AI is instrumental in making content that is based on market research that it creates, and even financial agencies like NBFCs depend on AI to create a better system to gauge the creditworthiness of its clients.

 

In the online marketplace, there are lots of options for every commodity, and AI is not an exception. However, you must choose the tool that provides you with versatile functionality so that you can bring variety in the methods for engagement enhancement. Finally, keep in mind that it is you who brainstorms and works, and AI is an assistant – so never lose faith in your creativity and get going on your marketing journey!